If you have the staff available, consider extending your hours on Small Business Saturday. This can increase traffic by giving customers more time to come in, making it easier for them to stop by before or after they meet their previous obligations or complete their regular shopping.
If you do decide to extend your hours, make sure you put the word out along with the rest of your Small Business Saturday marketing materials. Include it in your social media posts, newsletters, emails or newspaper ads. Your company isn’t the only one on the market on Small Business Saturday. To earn the support of your audience and keep up with your competitors (including larger corporations, which tend to be more convenient options for many shoppers), you’ll have to find ways to personalize your customers’ experience.
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Ask yourself why consumers should choose you over similar businesses, then use that as leverage to attract customers. For instance, add a personal touch to your packaging, extra treats in customer orders, a handwritten thank-you note, customized items or special deals.
Support your customers so they support you. Good customer service is crucial – especially for small businesses looking to make a lasting impression. Make sure you have a solid team of workers to help take phone calls, address questions or concerns, offer live chat support, and provide guidance when placing orders. By prioritizing your customers this way, you’ll show them you genuinely care and appreciate them, which is much more than most large businesses offer. Additionally, most sales will take place digitally this year, so it’s important for your customers to feel as much support from you virtually as they would in person.